Branding & Social Media Resources

When should you use the Blue Cross^® and Blue Shield^® service marks? How should you display your agency's logo alongside ours? What color palette should you use in sales materials?

Explore our brand guidelines to make sure you, and your marketing, stays aligned with our branding requirements, like:

• Guidelines and rules for service mark use;
• Proper use of the brand in copy;
• Brand requirements for geotargeted marketing, and more.

Come back every quarter to find recommended copy to post on your social media accounts. Find target posting dates, relevant observances, copy with recommended hyperlinks and more. These sample social media posts are intended to:

• Support your members' healthy lifestyles and plan benefits use
• Build stronger relationships with current and future clients
• Support your sales and retention efforts.